For industrial coating and corrosion protection companies
You protect tanks, pipelines, bridges and plant equipment from rust and wear. The facility managers, engineers and general contractors who need that work search online before they put together a bid list. We make sure your company is on that list, with the services, regions and credentials they are looking for.
What we usually hear
The crews are good and the work holds up. The website does not show it.
- One page for every service
- Abrasive blasting, tank linings, fireproofing and pipeline coating all sit on a single page, so Google cannot match you to the specific job a buyer searches for.
- Credentials nobody can find
- Your AMPP or SSPC certifications, approved coating systems and safety record are buried in a PDF or missing, even though they are the first things a specifier checks.
- A service area Google does not know about
- You mobilize to job sites across several states, but the site never names the regions, industries or facility types you serve.
- New work depends on who already knows you
- Repeat clients and referrals keep the crews busy, but RFQs from new plants and contractors rarely come in through the website.
How we help
Search work built around how industrial buyers actually look for a coating contractor.
Service and market pages
A page for each service you offer, such as abrasive blasting, industrial painting, tank and vessel linings, pipeline coating, fireproofing and concrete floor coatings, and for each market you work in, such as oil and gas, water and wastewater, power and marine.
Part of SEO
Technical SEO
Structured data that tells Google what you do and where, clear headings, fast pages on a phone at a job site and a clean structure search engines can read.
Part of SEO
Regional SEO
Google Business Profile, service area pages and listings for the cities, states and industrial corridors where you take on work.
Part of SEO
Answer engine optimization (AEO)
Clear, specific answers on your site so ChatGPT, Gemini and Google AI Overviews can name your company when an engineer asks who handles tank linings or bridge recoating in their region.
Part of SEO
Project pages and case studies
Write-ups of real jobs covering the substrate, surface prep standard, coating system and conditions, which is the proof a specifier wants before adding you to a bid list.
Part of Marketing
RFQ intake and follow-up
A quote request form that captures the asset, surface area, location and deadline, then routes it to your estimator and follows up so no request goes cold.
Part of AI and MVP builds
What buyers check before they call
- The exact service they need, on its own page, not a list of everything you do.
- Certifications and qualifications, such as AMPP inspectors or SSPC QP status, where you hold them.
- The coating systems and manufacturers you are approved to apply.
- Photos and details of similar jobs on similar assets.
- Your safety record and the regions you mobilize to.
- A quick way to send an RFQ with drawings and specs.
Where to begin
Start with a written review of your website. We look at the searches you should appear for in your region, where you appear today and the fixes that matter most, in order. No call needed.
Have something to build?
Tell us what you are working on. We will come back with questions, not a sales script.