Guides
Step-by-step references for founders and product teams. Each one ends with a checklist you can use.
- Guide
A local SEO checklist for small businesses
Ten checks you can run on your own website and Google Business Profile today, with no tools or agency needed.
- Guide
A technical SEO checklist for a new startup website
The technical foundations to get right before you publish content, so search engines can find, understand and rank your site.
- Guide
How to scope an MVP you can actually ship
A practical method for cutting a startup idea down to a first version that reaches users before the budget runs out.
- Guide
Web app or mobile app: which should your startup build first?
How to decide whether your startup should build a web app or a mobile app first, based on your users, your budget and what your first version has to prove.
How to use these guides
Our guides are longer, step-by-step references written from the questions founders bring to us. Each one explains the reasoning behind a decision, walks through a method you can apply to your own product, and ends with a checklist you can copy into your planning documents.
They are written for founders and product leads, not engineers, so they focus on the trade-offs that affect budget, timeline and results. For shorter pieces on specific questions, see the blog.
Guides by topic
Each guide connects to the service it relates to.
Scoping and building an MVP
How to cut an idea down to a first version that ships before the budget runs out, and what it should cost.
MVP developmentChoosing what to build
Web or mobile first, no-code or custom, and how to judge a development team before you sign.
Software developmentSearch and launch
The technical SEO foundations for a new site and how to plan a launch that keeps bringing in users.
SEO servicesHave something to build?
Tell us what you are working on. We will come back with questions, not a sales script.