Keyword strategy
We find out what your buyers actually search before they buy, then map those terms to the pages that should rank for them, so every page on your site has a job to do.
What is included
Search terms mapped to buyer intent and to specific pages on your site, backed by competitor and market research.
- Market and competitor research
- What your buyers search, and which pages currently rank for it.
- Intent mapping
- Keywords grouped by what the searcher actually wants, not just search volume.
- Content gap analysis
- Where competitors rank and you do not, and whether it is worth closing that gap.
- Priority roadmap
- A ranked list of pages to create or improve first, based on effort and likely return.
What a typical project looks like
A typical keyword project starts with a startup that has a clear product but no idea which searches bring buyers. The team writes in its own vocabulary, and customers search in theirs.
We research the terms your buyers use at each stage, from problem searches to comparison and pricing searches, and judge each one by intent and difficulty rather than volume alone. The output is a keyword map: every important search assigned to one existing or planned page, with a prioritized list of content to create.
Timeline
Typical timelines. You get a fixed written estimate after scoping, before any work starts.
- Keyword research and map
- Two weeks.
- Content plan
- A prioritized three to six month plan built on the map.
- Refresh
- A quarterly review once rankings and data come in.
A good fit if
- You are creating content without a clear view of what people search for.
- Competitors show up for terms you think you should own.
- You want a roadmap before committing budget to writers or ads.
Questions
How many keywords do you target?
We prioritise a focused list your site can realistically win, rather than a long list that spreads effort too thin.
Do you use paid tools for this?
Yes, alongside manual review of actual search results, since tool data alone can miss local nuance.
How often is the strategy updated?
We revisit it quarterly, or sooner if rankings, your product, or the competitive set shift.
How do you choose keywords for a new site?
We favour specific, high-intent searches a new site can realistically rank for, then widen the target as the site gains authority.
Do we need a big search volume to bother?
No. For B2B products a search with fifty monthly visitors can be worth more than one with five thousand, if the people searching are ready to buy.
Related services
Often paired with keyword strategy.
Further reading
- Blog
Keyword research for B2B startups: where to start
A practical way for B2B startups to find the searches their buyers actually make, judge them by intent rather than volume, and map each one to a page.
- Blog
Why you need SEO, even as an early-stage startup
What SEO actually does for a young company, why it compounds while paid ads stop, and the small amount of work worth doing from the first month.
- Guide
A technical SEO checklist for a new startup website
The technical foundations to get right before you publish content, so search engines can find, understand and rank your site.
Have something to build?
Tell us what you are working on. We will come back with questions, not a sales script.