Guides and blog
Practical writing on scoping, building and launching early-stage products. Guides are step-by-step references; blog posts are shorter views on specific questions.
Guides
- Guide
A technical SEO checklist for a new startup website
The technical foundations to get right before you publish content, so search engines can find, understand and rank your site.
- Guide
How to scope an MVP you can actually ship
A practical method for cutting a startup idea down to a first version that reaches users before the budget runs out.
- Guide
Web app or mobile app: which should your startup build first?
How to decide whether your startup should build a web app or a mobile app first, based on your users, your budget and what your first version has to prove.
Blog
- Blog
Keyword research for B2B startups: where to start
A practical way for B2B startups to find the searches their buyers actually make, judge them by intent rather than volume, and map each one to a page.
- Blog
Which business workflows should you automate first?
A simple way to choose the first workflows to automate in a startup: score them by frequency, time cost and consistency, then keep a person in the loop.
- Blog
How to plan a startup product launch that brings in users
A practical launch plan for early-stage startups: positioning, launch pages, analytics and two or three channels to test, planned alongside the product build.
- Blog
Why you need SEO, even as an early-stage startup
What SEO actually does for a young company, why it compounds while paid ads stop, and the small amount of work worth doing from the first month.
- Blog
What school districts check before they buy edtech software
The privacy, integration, accessibility and evidence requirements US school districts review before buying edtech, and what to build before your first sales conversation.
- Blog
How much does it cost to build an MVP?
What actually drives the cost of a startup MVP, how to estimate it before you talk to a development team, and where founders tend to overspend.
- Blog
How to add AI features to an existing product without a rebuild
A practical approach to adding AI to a live product: choosing the right first feature, keeping costs predictable and shipping without rewriting what already works.
- Blog
Why edtech pilots stall, and what to build before you run one
Common reasons edtech pilots fail to convert into contracts, and the product and data work that helps them succeed.
- Blog
Seven questions to ask a development team before you sign
What to ask an outsourced software team so you know what you are buying before the contract is signed.
- Blog
No-code or custom build: when a prototype is enough
How to tell whether your startup should keep going on no-code tools or invest in a custom-built product.
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