Local SEO for small businesses
We help salons, restaurants, clinics, studios and shops show up when people nearby search for what they sell, by fixing the website, the Google Business Profile and the listings behind them.
What is included
The pieces that decide who appears in the map results and the local search results.
- A page for every service and area
- One page per service, and per location where you have more than one, so each search lands on a page built to answer it.
- Local structured data
- LocalBusiness markup with the right business type, address, hours and services, so search engines read the details correctly.
- Google Business Profile
- Categories, services, descriptions, photos and posts set up and kept consistent with the website.
- Listings and consistency
- The same name, address and phone number across the directories that matter for your type of business.
- Reviews
- A simple, honest process for asking happy customers for reviews, and a plan for replying to them.
- Monthly reporting
- Calls, direction requests, website visits and rankings for the searches that matter, in plain language.
Where local sites usually lose
Most small business websites lose local searches for the same few reasons. Every service sits on one page, so no single page matches a search like "balayage in Farmington Hills". The main heading says the business name but not what it does or where. The site has no structured data, so search engines have to guess the business type. Images have no descriptions, and the Google Business Profile lists different categories from the website.
None of these needs a redesign. We start with a written list of what is missing on your site, fix the highest impact items first, and make changes in batches so we can see what moves.
How it works
From first look to monthly reporting.
Review
A written list of gaps on your site, your profile and your listings.
Plan
The searches your customers type, mapped to the pages that should answer them.
Fix
Pages, markup, profile and listings corrected in priority order.
Report
Monthly results in plain language, and an updated plan.
A good fit if
- Customers come from within a few miles or one city.
- Your website is one page, or every service shares one page.
- You rarely appear when people search for your service plus your area.
- You want a clear plan and honest reporting, not promises about rankings.
Questions
Do you work with businesses that have more than one location?
Yes. Each location gets its own page and its own profile so that searchers in each area find the right address, hours and services.
Do you guarantee a position in Google?
No. Nobody can. We commit to the work, a written plan and monthly reporting, and we tell you plainly what moved and what did not.
Do we need to redesign our website first?
Usually not. Most local sites can be fixed in place: titles, headings, service pages, structured data and image descriptions.
How soon will we see results?
Fixes to the site and profiles can be picked up within weeks. Movement in local results often takes a few months, so we treat that as the normal timeline.
Which businesses is this for?
Salons and spas, restaurants, clinics, fitness studios, shops and other businesses that win customers within a few miles or a single city.
Further reading
- Guide
A local SEO checklist for small businesses
Ten checks you can run on your own website and Google Business Profile today, with no tools or agency needed.
- Guide
A technical SEO checklist for a new startup website
The technical foundations to get right before you publish content, so search engines can find, understand and rank your site.
Have something to build?
Tell us what you are working on. We will come back with questions, not a sales script.