On-page optimization
We rewrite and restructure the pages you already have so they match search intent, then link them together in a way that spreads authority to the pages that matter most.
What is included
Titles, headings, internal links and content edited to match what searchers want and what search engines reward.
- Titles and meta descriptions
- Rewritten to match search intent and improve click-through from results pages.
- Header and content structure
- Headings and page structure that answer the query directly, not just mention it.
- Internal linking
- A linking pattern that helps search engines and visitors find your best pages.
- Conversion-focused copy edits
- Changes that help pages rank without hurting the messaging that turns visitors into leads.
What a typical project looks like
A typical on-page project covers the pages that matter most for revenue: the home page, service or product pages, pricing and the best articles. They often have generic titles, missing descriptions and headings that describe the company rather than the problem.
Using the keyword map, we rewrite titles and meta descriptions, restructure headings, add FAQs where searchers have clear questions, and connect articles to the pages that convert through internal links. Changes go live in batches so we can see what moves rankings and clicks.
Timeline
Typical timelines. You get a fixed written estimate after scoping, before any work starts.
- Core pages
- Up to fifteen pages.
- Full site
- Priced by page count after the audit.
- Ongoing
- Included in monthly SEO plans.
A good fit if
- Pages rank on page two or three and need a push, not a rebuild.
- Traffic arrives but does not convert into leads.
- Your content was written for one keyword and misses related searches.
Questions
Will this change how the page looks to visitors?
The structure and copy may shift, but we keep your design and brand voice. Changes are about clarity and match to intent, not a redesign.
Do you rewrite existing pages or only new ones?
Mostly existing pages, since they usually have the fastest path to a ranking improvement.
How soon do changes show up in rankings?
Some shift within weeks, others take a full crawl and re-index cycle, so we treat a few months as the normal timeline.
What is the difference between on-page and technical SEO?
Technical SEO makes sure search engines can crawl and understand the site. On-page SEO makes each page the best answer to a specific search.
Will you change our brand voice?
No. We work within your voice and only change what helps pages match searches and read more clearly.
Related services
Often paired with on-page optimization.
Further reading
- Blog
Keyword research for B2B startups: where to start
A practical way for B2B startups to find the searches their buyers actually make, judge them by intent rather than volume, and map each one to a page.
- Guide
A technical SEO checklist for a new startup website
The technical foundations to get right before you publish content, so search engines can find, understand and rank your site.
- Blog
Why you need SEO, even as an early-stage startup
What SEO actually does for a young company, why it compounds while paid ads stop, and the small amount of work worth doing from the first month.
Have something to build?
Tell us what you are working on. We will come back with questions, not a sales script.