We build your product and bring it to market.
Orquell is a software and growth studio. We design and build web apps, MVPs and AI features for startups, then help you find the users to go with them.
Four disciplines, one team
The people who build your product also plan how it reaches customers, so nothing gets lost between the developers and the marketers.
Software development
We build and maintain the software your business runs on, from the customer-facing app to the internal tools and APIs behind it. Clean code, sensible architecture, and documentation your next hire can read.
AI and MVP builds
We help founders turn an idea into a working product quickly, and help existing products add AI features that solve real problems rather than decorate a pitch deck.
Marketing
A good product still needs a way to be found. We run SEO, content and launch campaigns for startups, planned alongside the product so the marketing promises what the software actually does.
SEO
Technical SEO, keyword strategy and on-page work that compounds over time.
Who we work with
Startups and small businesses at the points where the right help makes the biggest difference.
Pre-seed founders
You have an idea, a deadline and no technical co-founder.
How we helpEdtech founders
You are building a learning product for learners, teachers and institutions.
How we helpFunded teams without a pipeline
The product works. The customers are not arriving fast enough.
How we helpSmall and medium businesses (SMBs)
You have customers and a team. The tools and the marketing have not kept up.
How we helpHow a project runs
Every engagement follows the same shape, whether it is a new MVP or a search strategy.
Scope
We agree in writing on what we are building, why, and what done looks like.
Build
Two-week cycles, each ending in something you can see and use.
Launch
Release with analytics, landing pages and a plan for first users.
Grow
Measure what happened, then improve the product and the channels.
What you can expect from us
- You own everything
- Code, hosting, accounts and domains are in your name from the first day.
- Scope before code
- Nothing gets built until the scope and cost are written down and agreed.
- Demos, not status reports
- You see working software regularly, not slides describing progress.
- Straight answers
- If something will not work in your budget or timeline, we tell you early.
Guides and articles
Practical writing on building and launching early-stage products. See everything
- Blog
Why you need SEO, even as an early-stage startup
What SEO actually does for a young company, why it compounds while paid ads stop, and the small amount of work worth doing from the first month.
- Blog
How much does it cost to build an MVP?
What actually drives the cost of a startup MVP, how to estimate it before you talk to a development team, and where founders tend to overspend.
- Blog
What school districts check before they buy edtech software
The privacy, integration, accessibility and evidence requirements US school districts review before buying edtech, and what to build before your first sales conversation.
Have something to build?
Tell us what you are working on. We will come back with questions, not a sales script.